Crafting the visual and digital identity of the brand, ensuring that it stands out and provides an exceptional user

experience across all platforms. Key Responsibilities:

Logo & Brand Identity- Developed Gulaabi's logo and continuously evolving brand image to ensure it resonates with

the audience and stays relevant in the blockprint and ethnic retail market.

Website UX Design- Designed user-friendly interfaces that ensure a seamless, engaging, and intuitive experience for

visitors on our website, increasing both satisfaction and conversion.

Art Direction & Editing- Managed the art direction for product photography, including social media and catalog

imagery. Also handled the editing and curation of visuals, ensuring they align with the brand aesthetic.

Social Media Marketing- Collaborated with my team to create cohesive, visually compelling content for social media

campaigns, ensuring brand consistency across channels.